Her books and hit Netflix show have turned the world gaga for "Tidying Up", but how much do we really know about Marie Kondo?
Unless you've been hiding under a pile of junk, you'll know Kondo's method is based on only keeping things that "spark joy". If they don't, you must thank them for their service then toss them.
Kondo has mastered the art of drawers full of perfectly folded T-shirts, decluttered many a bursting wardrobe and taught us we probably don't need that comically giant-sized pen we picked from a 2013 secret Santa.
But beyond the house blessings and cute boxes to store your joy-inducing junk, who exactly is Marie Kondo?