When British teenager Alicia Breuer first downloaded TikTok last year, it was just another lockdown pastime - but skip ahead one year and the 17-year-old is making around $19,000 a day with her viral videos.
Breuer, from the English town Milton Keynes, shared how her success on TikTok has put her university plans on hold, reports The Sun.
She's now raking in lucrative sponsorship deals from the likes of Boohoo, Lancome, Urban Outfitters and Fenty Beauty.
"It gave me something to do during the pandemic when I wasn't studying for my A-levels," Breuer explained.
"If I'm now able to make £10,000 (NZ$19,000) some days, I'm going to focus on my videos – there's no point going to university."