Oxbridge scientists say they have unlocked the secret to a successful New Year diet.
Researchers believe no diet is perfect for everyone, and the key to picking the right one depends on hormones, genes and psychology.
Each plays a key role in our relationship with food - and why some of us tend to eat too much.
Scientists identified three broad groups: "feasters" who keep on eating because they never feel full; "constant cravers" who can't stop thinking about food; and "emotional eaters" who raid the biscuit tin in times of trouble.
According to the team, which included Government nutrition advisor Professor Susan Jebb, from Oxford University, and Cambridge geneticist Dr Giles Yeo, each group responds differently to different diets.