An image of Miss Bikini Ireland has gone viral, but it's not for reasons you might expect.
Touted as a photo shoot to show support for Breast Cancer Awareness Month, model Ana Pavel struts down the road as she discards her bikini top.
But in the background, a cyclist can be seen falling off their bike as a train approaches.
People took to social media to complain about how inappropriate they thought the campaign was while some created their own versions of the image.
