The photo of Arnott's Shapes crackers that will blow your mind

'YOU CAN NEVER UNSEE THIS!' Photo / Facebook

Biscuit lovers, we hope you're prepared to have your minds blown.

You know Arnott's Shapes, right? Chances are you've eaten some recently. Maybe last weekend? Maybe even today?

Anyway, that's not the point.

Shapes have been a staple in every half-decent Kiwi pantry, a family barbecue essential, a lunch snack like no other, one of the best cures to every case of the munchies ever recorded on Kiwi soil.

It's been the subject of arguments between mates (you're either a Pizza Shapes person or a BBQ Shapes person, but you're not both).

Despite all that, many Kiwis have spent their life oblivious to one detail on the package. And now a Facebook post - by Christian Hull - has drawn attention to it.

The comedian posted a photo of Arnott's Shapes boxes neatly stacked in the supermarket, with this caption: "The white part of the Shapes box is the actual shape of the biscuit inside".

MIND BLOWN: The white part of the Shapes box is the actual shape of the biscuit inside! 😱

Posted by Christian Hull on Wednesday, 25 April 2018

We can all talk about how obvious it is now but, when the photo was first posted by Hull, the internet immediately went into meltdown.

"YOU CAN NEVER UNSEE THIS", Hull commented on his own post.

The post has been liked more than 16,000 times and received more than 8000 comments.

(Anyone else suddenly peckish?)