Let's admit it - we all love a good selfie. And before you disagree, Google figures show we uploaded 24 billion selfies to its servers in 2015 - and that's only the tip of the iceberg given it doesn't count data from the biggest social platforms, Instagram, Facebook, Snapchat and Twitter.
The original modern day socialite, Paris Hilton claims to have invented the selfie at the tender age of six - way before anyone had heard of Kim Kardashian.
Back when Paris snapped her first face-to-camera shot, her device would have been lucky to have a reverse camera, but these days smartphones are being developed with a real selfie-centric focus.
The Huawei P10, for example, has a front camera that automatically widens when it detects more faces in a shot - something that may have made Ellen DeGeneres' iconic selfie shot even more epic.
Along with the famed comedian's snap amid all her Hollywood mates, here's a round up of the best celebrity selfies of all time: