They have been hailed as a miracle solution to sleepless nights, and parents are clamouring to get their hands on them.
The internet is buzzing with tales of the Lulla Doll, a soft toy designed to soothe children to sleep, and the "magical" dolls are now virtually impossible to find because of the high demand.
The doll was created by an Icelandic psychologist, who wanted to find a children's sleep aid that would imitate closeness to a parent or caregiver. The dolls have a soft outer covering, and make heartbeat and breathing noises, which are comforting to babies.
Some parents say the dolls sound similar to Darth Vader, and are so loud they can be heard in an adjacent room, but many agree that they work - and there's also the science to prove it.