The latest viral trend is to throw a cheese slice into a baby's face

The viral Cheesed Challenge is where you film throwing a slice of processed cheese at a baby. Photo / Twitter

Kids are often the focus of funny videos that go viral, as their innocent reactions can provide some priceless entertainment.

A prime example of this is a video shared last week which sparked a challenge, for parents to record themselves as they throw cheese straight at their babies.

Twitter user unclehxlmes posted a video saying "just cheesed my lil brother", where he throws a slice of processed cheese directly at the baby.

The clip soon attracted over 8.3 million views, 258,000 retweets and 758,000 likes, with the majority of the public finding it funny, which lead them to mimic the video themselves.

One person said in the thread: "I shouldn't laugh as much as I just did. He even knew something bad was about to happen."

Countless videos began appearing where people were imitating the original. Photo / Twitter

Another joked: "Kid's gonna grow up with a cheese phobia."

However, it soon became clear that the Twitter user who shared the video wasn't actually the mastermind behind the hilarious form of entertainment.

Twitter user unclehxlmes explained why he deleted the video. Photo / Twitter

As people began copying the video and it gained media attention the Twitter user admitted he'd found the video through Facebook, then falsely posted it on Twitter pretending it was his younger sibling.

"It was very invasive for the family and I would like to apologise," he shared in a statement on Twitter.

"I deleted it because it genuinely got way out of hand.

"I have spoken to the child's mother and explained why I have deleted it."

Since it was first shared, people all around the world have been sharing videos to Twitter chucking cheese at their unsuspecting babies.

There is a divide online between those that think the challenge is humorous, and those that find it not funny at all.

The real woman who initially shared the video explained her actions on Twitter, in the light of online criticism she was receiving.

She said: "Nothing's wrong with me."

"I just found it funny how the cheese stuck to his face, and stopping him from crying was a bonus."

Nothings wrong with me. I just found it funny how the cheese stuck to his face, and stopping him from crying was a bonus 🙂

— Anjel Falcon Adsuara (@anjel_ine) March 2, 2019

One other Mum partook in the challenge, saying "thankfully he likes cheese".

More people commented, agreeing that the challenge was funny.

"She has that face like: 'Why? Why did you do this to me?'" one added.

"Face is priceless He's is "YESSS!" wrote another.

My niece got cheesed 😂 #CheesedChallenge pic.twitter.com/Eb46RorGGl

— a n g i e (@sandovallangiie) March 4, 2019

Yet some didn't find it quite so funny.

Among those not amused is Chrissy Teigen who some dub the Queen of Twitter for her always completely honest attitude.

I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me

— chrissy teigen (@chrissyteigen) March 3, 2019