It has been hailed as the latest magic bullet for slimmers - a balloon that is placed in the stomach and then filled with water.
The idea is that it makes the patient feel full and so reduces their desire to eat. Those who have tried the product say it has drastically cut their eating - and their waistlines.
And now the American invention is coming to the UK as part of a £4,000, six-month weight reduction programme.
A handful of British patients have already been fitted with the device, which is being marketed as a less invasive - and temporary - alternative to a gastric band. But experts have warned the balloon could cause a potentially fatal blockage.
The Elipse Gastric Balloon is swallowed while enclosed in a capsule attached to a hollow plastic tube.