A short clip from British TV show Sunday Brunch is sweeping through social media after one of the guests pronounced one of the key ingredients in a very strange way.
The footage is actually from 2010 but has recently resurfaced after an eagle-eyed viewer noted the weird way Irish pop singer Nadine Coyle says the word "flour".
Twitter user Callum pointed out the oddity, sharing the video with the caption: "I can't stop thinking about how Nadine Coyle says 'flour'".
Other Twitter users were quick to agree with his keen observation.