Women start to feel "invisible" once they reach the age of 45, according to research.
They feel they no longer "turn heads" when they walk into a room and find there is a drop in the amount of "unsolicited attention" from men, the study claims.
Meanwhile men reportedly have a similar experience aged 47, when they begin to be "ignored" by women and are no longer seen in a sexual way, reported the Daily Mail.
The findings emerged from a survey of 2000 people conducted by Harley Street cosmetic surgeon Dr Julian De Silva.
More than two thirds of women respondents said they began to notice a waning in male attention once they reached their 40s, with the decline becoming more noticeable at 45.