Parents around the world have taken to social media to express concern their toddlers are speaking with a British accent after watching too much Peppa Pig.
Young fans are said to have picked up different twangs of their favourite characters from the popular British TV kids show.
Parents are growing concerned, with some also claiming their children are snorting at the end of their sentences like little pigs.
The "Peppa effect" was first reported on parenting site Romper and then spread to Twitter.
Mother and writer Janet Manley revealed her daughter started calling her "Mummy" and would oink after she started to watch the show two years ago.