Teeth are under attack from a growing problem that many dentists are failing to treat.
It's acid erosion and it occurs when the enamel - the hard, protective coating of the tooth - is worn away, leading to sensitivity and pain.
It is responsible for 80 per cent of problems such as cavities and yellowing, and food and drink with a high acid content, including fizzy drinks and fruit juices, are common causes.
Patients may need veneers in the most severe cases.
Dr Mark Hughes, co-founder of the Harley Street Dental Studio in London, says the problem is a growing one, thanks to people retaining their own teeth into older age. And he warns that some dentists are so preoccupied with treating gum disease and tooth decay that vital chances to tackle erosion are being missed.