Ta-Ta-Towel: The breast accessory you didn't know you needed

Protect your breasts, just your breasts, from a hot tea scalding with the Ta-Ta Towel. Photo / Facebook

The Ta-Ta-Towel or, if you will, the boob hammock, is the latest "genius" invention to send the internet into a frenzy.

What is essentially the front part of a halter neck, the product is marketed to "all the women out there who are fed up with there not being a solution for boob sweat ... until now". Do you know any women with this issue? Neither do we. Alas, the Ta-Ta-Towel is sold out online.

The Ta-Ta-Towel is said to help your boobs stay dry while getting ready for what will swiftly become a sweaty occasion should you choose to change out of the Ta-Ta-Towel (based on promotional imagery, some don't).

We guess a top, a bra, or, you know, a regular towel is just not good enough anymore.

Another fine example of the ta-ta towel range. Photo / Facebook

So how does one get themselves in to a Ta-Ta-Towel? Simply pop a boob in one side of your Ta-Ta Towel, throw that bad boy - the towel - over your shoulder and around your neck, pull it down on the other side and hoist your second boob into the pouch.

Girls still hanging low? Use the drawstring cord at the back to hike them up to your preferred level.

Their slogan "Keep 'em high. Keep 'em dry" says it all, really.

For those of you still genuinely intrigued, you may now be wondering how much such a clever product might set you back.

To get your chest in your very own Ta-Ta Towel, for $US45 you can pre-order one - or all - of five colours currently available.

What? Just five colours? The Ta-Ta Towel is in such "hot demand" that, unfortunately, many of their snazzy reversible styles are sold out.

Promoted on Facebook, the internet went into an instant frenzy upon discovering the contraption, which can also be used to store lemons - you're welcome. The response has been one of scepticism as many try to ascertain whether the product is a gimmick or a genuine game changer.

The future is now #TaTaTowel

— DinnyV (@edinvananne) August 4, 2017

This woman was "playing around" and decided to use her towel for lemon storage. Photo / Facebook

Every day we stray further from God's light, I swear.

Posted by Watch As/Is on Thursday, 3 August 2017

#TATAtowel supposed to absorb boob sweat. I'm afraid it will be a fashion trend. @jimmyfallon pic.twitter.com/ccFtLT1QCU

— Lorraine Campbell (@hecetahead66) August 3, 2017

Am I that behind that times that this is a thing? I honestly don't even know what this is, well let me rephrase that I know what it is, but why? Would you wear it and if so why?

Posted by Colleen DeVine - DeVine Fitness on Thursday, 3 August 2017

🤣🤣🤣I know what everyone is getting for Christmas this year! #TaTaTowel pic.twitter.com/LgqG1ROFsj

— Jessy G (@JessicaGilham) August 3, 2017

Guys. Everything is ok. The TaTaTowel has arrived. #genius #sweatnomore pic.twitter.com/nriHyDXHXc

— Catherine Alcorn (@misscathalcorn) August 1, 2017

It also didn't take long for internet users to decide that the product even had some serious "medical" implications for those who chose to wear it.