The Ta-Ta-Towel or, if you will, the boob hammock, is the latest "genius" invention to send the internet into a frenzy.
What is essentially the front part of a halter neck, the product is marketed to "all the women out there who are fed up with there not being a solution for boob sweat ... until now". Do you know any women with this issue? Neither do we. Alas, the Ta-Ta-Towel is sold out online.
The Ta-Ta-Towel is said to help your boobs stay dry while getting ready for what will swiftly become a sweaty occasion should you choose to change out of the Ta-Ta-Towel (based on promotional imagery, some don't).
We guess a top, a bra, or, you know, a regular towel is just not good enough anymore.
![Another fine example of the ta-ta towel range. Photo / Facebook](https://www.nzherald.co.nz/resizer/v2/SUOM3MTHJSGXD6UGJCMM4UBAGY.jpg?auth=6dd6c8f5e9082444eb09236c07718f3d1033cf51ba8eba4290ef845ce3178e75&width=16&height=23&quality=70&smart=true)