Swish shirt a ladykiller

Jane McDonough in her dress. Photo / Bradley Ambrose

Nick Talbot claims he has a shirt that pulls the ladies. And now he's ready to pass it on to help other men - courtesy of a new website.

Talbot is selling his "pulling shirt" on a recently launched swishing website called iswish.co.nz.

Clothes swapping by swishing - in which clothes are swapped between people, usually at organised parties - is already proving popular here and overseas.

Talbot, 35, bought the shirt in his native Manchester five years ago and claims he's had success with women in eight countries. He credits Fiji as the most successful in the shirt's travels.

"On the day I bought it I wore it the first night and I got lucky. It's worked in every country I've been in."

He's wanting to swap the shirt for 10 credits, under the website's swapping system.

Website creator Victoria Penney puts the success of swishing down to a change in people's attitudes towards pre-loved clothes.

"Second-hand wasn't as glamorous but now it's in the top magazines and it's very environmentally friendly."

Penney and business partner Karin Sjosten came up with the idea of a website so people can swish for clothes 24 hours a day.

"They're unique, you're not going to see everybody wearing them in the high street," Penney said.

In its short life the website has had 2191 visits and signed 153 members selling 350 items so far. For swisher Jane McDonough, the website offered her the opportunity to part with her sexy blue dress. So clingy is the fabric, that McDonough nearly exposed herself in the dress during a night out.

The 38-year-old fitness instructor decided to try a handstand. "I was only up for a second but my dress fell back and I nearly flashed everyone," McDonough said.