Today's novice drinkers have a better chance to develop their palate.
Do you remember your first taste of wine? I have a recollection of being given a sickly wine cooler with Christmas dinner and thinking it was the height of sophistication, before youthful misadventures meant cheap and often not so cheerful products regularly passed my lips. Not an auspicious start to what was to become both a passion and profession, but one shared by many whose first taste of wine is not such a sweet experience.
I have to admit that reflecting on my early imbibing makes me feel quite queasy. One of my favourite brews was a foul fortified called Thunderbird, which a hilarious retro ad that's now on Youtube, has a brave James Mason sipping it without flinching and declaring it had "an unusual flavour".
You can say that again, and it's not one I'd care to revisit. Thankfully my drinking habits developed in a more discerning direction while I was at university. It was there I noticed that though my peers were still working out the price to alcoholic strength ratio on their drinks purchases, I was endeavouring to try a variety of wines - albeit initially at the cheaper end of the spectrum - that actually tasted interesting rather than "unusual".
Luckily the awful hooch of my adolescence didn't put me off venturing into the wider world of wine and discovering the pleasures to be had from a good bottle. Others are less fortunate and are left traumatised, abandoning it entirely. Or - and I've happily witnessed some of these marvellous epiphanic moments - on trying a decent drop later in life, some come to realise that it's not that they don't like wine, they just don't like bad wine.