Many fans are not happy with the fact that Gigi keeps "teasing" them with little details but not showing the full picture.
"Don't be shy show us your beautiful daughter," one person commented.
"Girl needs to stop teasing us and give the people what they want! Full face photo," someone else said.
Disgruntled fans wonder "what's the point" of posting the photo of her child without showing the face.
But the comments just got nastier and nastier by the minute over Gigi's need to hide her new bub's face.
"What is the damn point in hiding your kids when later on you'll eventually show them off … like Kylie [Jenner] did?" a fan asked.
"If you're going to show off your daughter, you might as well share her name and her face! Pointless adding these half teased images. We already know you have her, what's the secret now?" another social media user chimed in.
The comments turned nasty, with some people said it showed Gigi is "up herself".
"Show the face. Why all the secrecy, your baby is no special than anybody else's … you're so up yourself."
However, others jumped to the supermodel's defence, pointing out it's up to her to decide what she shares on social media.
"Please remember that if she doesn't want to show HER child's face she doesn't have to. The internet is a very scary and toxic place and if it was my kid I would wait until she was way older or until I think she is ready as well to start showing her," one person said.
"I respect her for being such a good mum and protecting her child," someone else added.