How close can you lay your towel down on a beach next to a stranger before it's space invasion?
Anybody who has ever caught a bus knows it fills up to a silent dance.
Empty rows are filled one by one until the wary person walking up the aisle is forced to sit down next to someone else - and then only with a desperate, neck-craning final check of the seats.
The same basic principle applies to the beach - on a crowded day, put down your towel in the spot that will put maximum distance between you and others.
Proxemics - the study of measurable distances between people as they interact - shows that different cultures maintain different standards of personal space.