Vegetarians lose weight twice as fast as meat-eaters, according to a study.
It found that the fastest way for dieters to fight the flab was to give up meat products. They constitute more than a third of the average meat-eater's daily calorie intake.
In the first month of a diet, they lose on average 2lb, while vegetarians' weight loss is double that at 4lb (about 1.8kg).
The difference is even more noticeable for slimmers who quit meat at the start of a diet - with the first month's weight loss averaging 5lb.
Vegetarians are said to typically be better dieters because the switch away from meat also leads to people embracing a healthier lifestyle.