Anti-smoking service Quitline has today launched a campaign to raise awareness of the effects Kiwis' smoking habit can have on their pets.
The message is being delivered alongside a heartbreaking video which shows the deadly reality of exposing pets to second-hand smoke.
Citing studies that show both cats and dogs are twice as likely to develop cancer if exposed to tobacco smoke, Quitline spokesperson and director of Māori Healthcare, Lance Norman, said: "We are aiming to bring awareness to another consequence of smoking, something many of us may not have thought about before is how much harm smoking can cause our pets.
"They are such an important part of so many of our lives, most people would never want to intentionally cause any harm to their beloved pets, but many don't know about the harm smoking can cause animals."
Research undertaken by The Johns Hopkins University School of Hygiene and Public Health showed long-nosed dogs are twice as likely to get cancer in a smoking environment, while short-nosed dogs are more likely to get lung cancer in similar environments.