Smoking, Andrew Little recently declared, is one of "life's little pleasures".
I know it's unfashionable right now to agree with anything the Labour leader says, but he's got a point. There's something irresistible about that rush of nicotine - at times exhilarating, at others calming. I've been chasing those little moments of pleasure for half my life.
But now it's time to stop.
There's a cliche among smokers - we're quite aware of the risks, but we do it anyway. We know all the statistics. We're aware of all the poisons and carcinogens we're pumping into our bodies. We know all about the financial burdens we're placing on our families and the health system. We're not ignorant. We smoke because we like it - consequences be damned.