What is too skinny? A media storm struck when former Miss World and now Australian supermodel Jennifer Hawkins strutted her stuff on the catwalk in a bikini with a couple of rib bones showing.
"Is she too skinny?" shrieked the headlines, in a veiled rallying cry to talkback jocks and letter-to-the-editor writers keen to attack the fashion industry and even Hawkins for showcasing a body shape unachievable to most mere mortals.
"Unhealthy" and "anorexic" were the inevitable descriptors, suggesting the poor woman is likely to suffer a lifetime of impaired health as she pays the price for her glamour job.
As a human (exercise) physiologist, I looked at her picture not with pity because she was forcefully emaciated by the demands of some fashion label, or a twisted desire to mimic a Barbie doll - I was thinking that when your body fat percentage is relatively low, like hers, then you do feel the cold more, especially wearing a skimpy bikini. And it is winter.
However, Ms Hawkins is not nearly as lean as our female Olympic distance runners, yet I can't remember when there was a public outcry about their physique or poor health.