A British radio station banned the new version of Do They Know It's Christmas? After being inundated by listeners claiming it was "rubbish".
Minutes after the updated Band Aid classic was first broadcast, the station switchboard was jammed with listeners calling for it to be axed.
Bosses at Pembrokeshire Radio, based in Narbeth, quickly bowed to listener-power and pulled the plug on the new festive single.
They pledged to continue backing the single's charitable aim and are advising listeners to buy it anyway - even if it is never played.
The new version mirrors the 20-year-old original, with a line-up of current top recording stars including Rachel Stevens, Jamelia and The Sugababes and Daniel Bedingfield.
While the original single was a 3.5 million-selling phenomenon, the new version is raising passions for all the wrong reasons.
"We played it for the first time at 8am today and were absolutely amazed at the response from our listeners," said Keri Jones, station DJ and managing director.
"People were saying it is awful rubbish. They were quite passionate - it was quite overwhelming."
Station bans Band Aid song because it's 'rubbish'
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