A new bar has opened in St Louis, US, that charges customers by the hour instead of by the drink.
Michael Butler, owner of Open Concept which opened on Friday (local time), told KMOV "we decided to mix technology with that open bar concept to where you can pay per hour and you can stay in the space as long as you want".
Drinkers sign up for bar time by using their cellphone, choosing either US$10 an hour for premium drinks and US$20 for top-shelf ones.
A St Louis man, who serves as the city's recorder of deeds, thought of the new bar idea while he was running for election.
"I would hold events where we charged by the hour for admission and have an open bar," he told St Louis Magazine.