There are already reports of a spike in sales of Eleanor Catton's Man Booker winning novel The Luminaries.
Joan Mackenzie, book manager at Whitcoulls on Queen St in central Auckland, said there had been "a big uplift'' since her win was announced this morning.
"But even before ... it was quite clear it was one of the books of the year and sales had reflected that,'' Ms McKenzie said.
"Every so often a book comes along that sparks a particular level of interest and I think it's been helped by the quality of the reviews and obviously the Booker shortlisting, but it stands on its own as a work of real merit, and I think people responded to that.''
Customers buying copies of the book this morning said they were spurred into action by this morning's award.