Sports star Sonny Bill Williams has today been named as the new face of well-known clothing label: Just Jeans.
The 29-year-old, who flew in from Australia a few days ago, was in Auckland this morning taking part in a photo shoot for the label's Summer '14 campaign; which officially launches tomorrow.
Dressed in a casual white shirt and denim three-quarter jeans, the sports star said being involved with the label was a nod to what was most unique about the Kiwi style - cool and casual.
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Photo / David Mandelberg