Rita Ora made a bold statement when she turned up at the EMAs in just a bath robe and towel in November.
And now it appears she's sparked a whole new trend - dubbed 'bath-leisure' - that can currently be seen sweeping Instagram's most stylish feeds, the Daily Mail reports.
Models, bloggers and influencers have all been sharing glamorous selfies with their wet hair wrapped up in towels.
While some snaps appear to have been taken straight out of the shower or at the spa, others were taken on the beach, or beside the pool.
Many of the Instagram stars have accessorised their bathrobes with jewellery or sunglasses, and have gone to the lengths of adding a full face of make-up.
