Snapchat's second shot at Auckland story

Auckland's Snapchat story has caused quite a stir online. Photo / Supplied

An attempt to improve Auckland's Snapchat story is live on the app tonight - but it seems some still aren't happy with the city's representation.

After Auckland's first "story" on the popular photo-sharing app last week was widely derided, social media marketing company Socialites decided to attempt to create their own version.

More than 1000 snaps were submitted to "represent the real Auckland" and the resulting video has clocked up more than 30,000 views since it went live last night.

It includes shots of the Warriors on field at Mt Smart Stadium, the Aotea Square ice skating rink, rugged beaches, a volcano tour and jumping off the Sky Tower - of course.

"Auckland is a pretty epic city full of life and vibrancy and we feel the Snapchat Auckland Live missed some of what make Auckland so awesome," said Socialites founder and managing director Wendy Thompson.

"We know Auckland can do better so we called on Auckland fans to show Snapchat and the world what makes our coastal city so epically special. It was terrific to see the number of Auckland businesses that pulled together to help make it right."

The campaign was supported by a number of local organisations, including Air New Zealand, ATEED (Auckland Tourism, Events and Economic Development), Auckland Art Gallery and Heart of the City who used social media channels to call for submissions to SnapAuckland.

However, as with the first Auckland Snapchat story, not everyone was impressed by the end result.

Twitter user kurtsharpe asked, "Is Version 2.0 of Auckland's Snapchat Story worse than the first one?"

Another user said, "That Auckland snap chat that tried to do to redeem Auckland was just as s**t".

When it comes to representing one's city to the world, there's just no pleasing anyone it seems.

The SnapAuckland story can be viewed on Snapchat until about 9pm tonight, by adding the user snapauckland on the app.