Quitline has revealed the top reasons New Zealanders who contacted them decided to give up smoking in 2016.
Almost half stated they wished to improve their overall health as the No 1 driver.
"People choose to quit smoking for all sorts of reasons, usually for more than one reason," said Andrew Slater, chief executive of the national phone-based helpline.
"Quitting smoking is not an easy thing for everyone; most people don't succeed on their first attempt, but you need to keep trying.
"That's why calling Quitline (0800 778 778) is a great place to start."