If you thought this was a bride at her wedding with her bridal party, you would be wrong.
These six women found themselves in the middle of every woman's worst nightmare when they turned up to their friend's wedding wearing the exact same Forever New dress.
The hilarious incident prompted one of the unfortunate victims to post on the Forever New Facebook page encouraging the use of a "bridal registry" to help others avoid the blunder they endured.
Sydney resident Debbie Speranza posted: "You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event.
"No we are NOT the bridesmaids just the guests."