One of my favourite YouTube clips shows a mum, dad and daughter descending the festively decorated stairs on Christmas morning. "What's the one present you want more than anything else?" asks the father. "A pony," replies his delighted little girl.
Sure enough, a small pony with a red bow behind its ears stands in the middle of their perfect living room. That's the good news. The bad news is that this pony is a piece of work. It snorts, whinnies and circles before kicking out a window with its hind legs. It trashes the presents, kicks over the Christmas tree then flees the scene. "Okay, who wants waffles?" asks the father, valiantly pretending their day isn't ruined as the pony gallops down the street with its red bow still in place.
It's an advertisement for the Toys R Us store on eBay but it's also a cautionary tale about why animals make very bad presents at Christmas - or any other time of the year for that matter. Aside from the practical concerns like whether the recipient actually wants a pet, has time to care for one and is willing to accept a long-term commitment, the subtext is also concerning.
In offering a pet as a gift, the animal involved is being trivialised and objectified. Instead of being viewed as a lifelong companion with its own needs and idiosyncrasies, it's given the same status as an inanimate object - the only difference being you can't stash this unwanted present in the attic and re-gift it to an unsuspecting loved one next year.
"A dog is for life, not just for Christmas" has been the slogan of the DogsTrust for over 30 years.