There was a right royal kerfuffle back in the early 80s when a young Lady Diana Spencer posed with a couple of children in a flimsy skirt which, thanks to fortuitous back-lighting, showed off her shapely legs. These days it takes much more than the outline of a pair of legs to set the mainstream media and social media alight.
The photograph showing the Duchess of Cambridge at the moment her dress flew up in Australia's Blue Mountains has sparked a furore. The image was published first in Germany and then in an Australian newspaper.
Views are polarised. While some people think it's disrespectful to publish such an shot, others thinks it's naive for a public figure to not take steps to ensure she is not caught out by an errant gust of wind.
As reported in Kate Middleton red-cheeked as Aussie paper is second to publish bare bottom photos, the writer at Sydney's Daily Telegraph said: "If the duchess can't be bothered protecting herself by having hem weights sewn into her garment, why should the media protect her?"
In her comparatively short career as a royal, the Duchess of Cambridge has had a few uh-oh moments in the pages of the world's press. On tour in Canada her yellow dress similarly flew up in the wind. Photographs show it stopped just short of revealing the royal derrière - a fact which can be attributed mainly to good luck rather than good management.