I attended my first rodeo the other week all too aware that the plight of the animals involved has joined that of battery hens and caged pigs as a hot topic for animal activists. Dolly Parton tunes blared and Tui beer flowed as we waited for the action at the Hawke's Bay show-grounds to start.
There was plenty of pomp and ceremony. Mounted flag-bearers paraded past with the flags of the four countries (New Zealand, Australia, Canada and the US) that are home to professional rodeos, the national anthem was sung and the Cowboy's Prayer recited.
There may be four nations with a strong rodeo culture but the geographic spread of such activity is gradually diminishing.
"Rodeos are banned in the UK, parts of Europe, Australia and the US on the grounds of cruelty to the animals. On our own shores, the Auckland council banned rodeos in 2008," advises Mandy Carter, campaign manager at Save Animals from Exploitation (SAFE).
SAFE's website contains an unequivocal quote from former mayor John Banks: "The gross spectacle of animal torture masquerading as a rodeo would never happen in Auckland."
Yet it's still perfectly legal in most districts.