Sexting, cyber bullying, pornography and online predators are the major concerns for Kiwi parents when it comes to their children and the internet.
Sexting, a combination of sex and texting, is the most-viewed topic on Vodafone's digi-parenting.co.nz website.
The site, which helps parents educate their children on keeping safe on the internet, has attracted about 10,000 visitors every month since it was launched in July last year. Sean Lyons, Netsafe chief technology officer, said the statistics were significant, with sexting becoming more prevalent among Kiwi teens.
"You'd be hard pressed to find a teen that hasn't been asked to send a naked or semi-naked photo of themselves in New Zealand. For some teens, it's become quite a normal part of dating," he said.