"These are not things you achieve necessarily from giving sex as a gift or using it to celebrate. These are things a relationship needs to thrive 365 days of the year."
While couples shouldn't worry about whether they've having sex every day of the year, Goldstein said they should consider initiating it more often than just birthdays and holidays.
"While I do suggest having sex this Christmas, I also suggest having sex on lots of others day too. This is not about a gift on December 25, but taking some time to reconnect with each other during this busy season," she said.
And it seems that's a piece of advice that more Australian couples should be taking.
The Australian Bureau of Statistics has revealed that couples are now struggling to conceive over the holiday season.
New figures from the last three years show that the highest amount of births in the year now happen in March instead of October, which used to hold the top spot.
October birthdays correspond to a Christmas conception, while March births are linked to conception in June.
The ABS recorded 26,600 births in October and 26,174 births in March in 2012.
In comparison a significant gap opened between the two months in 2016, with 20,640 births in October and 26,301 births in March.
Figures from health insurance company Medibank aligned with the ABS. There were 2,455 claims for births in October 2013 and 2,356 claims in March.
But last year the October claims dropped to 2,144, and in March they amounted to 2,258.
Michael Gannon, the president of the Australian Medical Association, said he believes the drop is tied to stress that couples experience over the holiday season.
"The reality is that for a lot of people, Christmas is an extremely busy time with interstate or international travel, a variety of functions, and maybe it is increasingly becoming a stressful time," he told The Herald Sun.
"There is no question that psychological stress can reduce the chances of ovulation and it might reduce the chances of conceiving."