A 7-year old has been named YouTube's highest earning star after making almost $32m in the last financial year. That's more than 650 times what the average New Zealander makes in a year.
The US primary school student known to millions simply as "Ryan", is the star of the channel Ryan ToysReview which, in the last 12 months, saw earnings doubled.
His parents set up Ryan ToysReview in March 2015, and Ryan has since accumulated 17.3 million followers and almost 26 billion views.
READ MORE: • Kiwi kids test the top Christmas toys for 2018
The videos he produces are brief and uncomplicated, capturing him playing and snickering with toys.