It is one of the latest words to be added to the Scrabble lexicon, but it also encapsulates the reaction of some traditionalists to the new list: shoutout.
The word, in fact a public greeting, as in a "shoutout" to friends listening to a radio phone-in, is one of 6,500 new words added to the game's official dictionary, including "lolz" for "laughs out loud" and "shizzle", which is American rap slang.
The list, which will be added to the bible used to judge tournaments along with the existing quarter of a million allowed words, also includes textspeak abbreviations such as "lotsa" for lots of, "newb" for newbie and "obvs" for obviously.
Wuz, a "non-standard spelling of was", is given the green light, as are onomatopoeic interjections such as "grr", "waah" and "yeesh". But some seasoned players have complained that the additions are ridiculous, or "ridic" as the new list would have it.
Sue Bowman, membership secretary of the British Association of Scrabble Players, said the compilation was "an abuse of the English language".