It is a mystery that has perplexed philosophers for centuries: why do people usually choose to do the right thing?
Now, using an experiment involving brain scans and electric shocks, scientists claim to have found the answer. Researchers at University College London discovered that, at a physical level, the brain finds decency far more satisfying than deception.
Their experiment involved 28 couples who were paired off anonymously and given the ability to give each other small electric shocks. They were given the option of receiving sums of money in return for a shock either for themselves or for their partner.
The research team scanned volunteers' brains as they made their decision and noticed that a region of the brain called the striatum, key to the understanding of value, was activated. MRI imaging found that this brain network was far more active when the participants gained money while inflicting pain on themselves than on another, suggesting they found it instinctively more worthwhile.
"When we make decisions, a network of brain regions calculates how valuable our options are," said Dr Molly Crockett, who led the research.