Researchers at the University of Kentucky have discovered a new type of Alzheimer's disease that could already be affecting tens of thousands.
Called "LATE disease", it has exactly the same symptoms as Alzheimer's, however researchers say it looks completely different on a brain scan.
Which goes some way to explaining why scientists have struggled for so long to find a cure for the brain disease: LATE disease likely requires a very different treatment to Alzheimer's.
Lead author, Dr Peter Nelson, of the Sanders-Brown Center on Ageing at the University of Kentucky, hopes to show that the current "one-size-fits-all" approach to dementia needs to be reconsidered.
"More than 200 different viruses can cause the common cold," said Nelson, "So why would we think there is just one cause of dementia?"