In a scientific tour-de-force worthy of the search for the elusively small Higgs boson, scientists have discovered that size really does matter to women when it comes to the length of a man's manhood.
A taboo-breaking study into female sexual desire has revealed how much women secretly revere a man with a sizeable penis.
The researchers believe that the relatively long phallus of Homo sapiens, which is far larger than it needs to be to perform its essential biological role, is in fact the result of many generations of prehistoric women choosing well-endowed men.
Before clothing, the unaroused member would have been conspicuous to females in an upright-walking species and so could have evolved to become larger than was physically needed as a result of female choice, the scientists postulate.
This innate attractiveness toward well-endowed men is retained today, hidden deep within the female psyche, according to Brian Mautz, formerly of the Australian National University in Canberra and lead author of the study published in the journal Proceedings of the National Academy of Sciences.