Shiny shoes. Clean-cut clothes. Well-groomed hair. Once all these artificial coverings are stripped away, what exactly about a man is attractive to women?
A new study has revealed substance wins out over style.
But it's probably not what you think.
It's all about the length - the length of their legs.
A study published in the science journal Royal Society Open Science says evolutionary pressures have a strong influence on female romantic perceptions.
Women are programmed to select healthy male specimens.
And one good indicator of that is the proportions of his body.
Researchers measured the body proportions of 9000 men in the United States military. The used the data to generate computer simulations of an average male body.
This could reflect an evolutionary influence: people with type 2 diabetes, heart disease and high blood pressure may have shorter legs, for example.
"Leg-body ratios that are slightly above the mean are associated with high socioeconomic status, good nutrition and developmental stability, as well as biomechanical efficiency during locomotion," lead researcher Dr William Skylark writes.
"The observed preference for LBRs that are at or slightly above the population mean accords with the idea that these LBRs signal the fitness of the prospective mate."
The proportions of the arm — as well as where the elbows and knees fit — can also reflect the impact of disease. But heterosexual US women don't seem to care.