As the school holidays come to an end and the hot days roll in, we take a look at the concerns around sunscreen and damning claims from experts.
Parents who repeatedly don't apply sunscreen on their children in the hot summer sun have been accused of child abuse by a top doctor.
Australian Medical Association NSW President Dr Brad Frankum said not applying sunscreen to your child could have deadly consequences, and has put parents on notice as the weather in both Australia and New Zealand reaches new highs.
"Is it negligence? If a child burns themselves by tipping boiling water over themselves… I don't see severe sunburn is any different," Prof Frankum told the Daily Telegraph earlier this year.
"If it happens repeatedly then that would be quite abusive really. It's no different to burning your kid with something else."