Roberto Cavalli's new scent is a tribute to his mother who "adored perfume".
The designer explained that he wanted to create a "special fragrance" and put a lot of time and effort into finding the right combination.
Created from notes of orange flower, roasted Tonka bean and peppercorn for a spicy hint, the eponymous perfume is a homage to the fashion legend's late mother.
"She adored perfume," he told US publication People.
"She used to buy the most horrible, cheap perfume. It was strong, strong perfume. I like mine because it is soft, delicate not too much."