Pop star Rita Ora has been named the new face and body of sexy Italian lingerie brand Tezenis.
The Black Widow hitmaker was unveiled as the company's new spokeswoman and model on Wednesday as she performed on the runway at the firm's fashion show in Verona, Italy, where she modelled a black sequined bra from Tezenis' new autumn/winter 2015 collection.
Ora admits she jumped at the chance to front the underwear line because it gave her the chance to fill up her closet with well-fitting underwear for her busty bosom.
She says, "It's my first underwear endorsement. I get offered a lot of things and I don't say yes unless I really like them, but this is really good underwear, dude.
"My t**s are kind of big, so when I have underwear it never matches. The straps are fat and it's not hot, but this is good because it's supportive and has no padding and thin straps. They have all shapes and sizes, but they have options for bigger sizes."