Social media has given rise to some unusual behaviours, often blamed for diminishing the notion of privacy and encouraging an era of "oversharing" life's every intimate moment - including giving birth.
While you might be of the opinion - and personal experience - that when you're in the middle of labour pains, the last thing on your mind is getting your eyebrows on fleek for a post-birth Instagram photo, it appears that's not the case for some mums.
According to the Daily Mail, research shows 68 per cent of British women wear makeup on the day they give birth.
The high statistic has been linked to the pressure to look picture perfect for a post-birth social media snap shortly after the child arrives.
The research shows two-thirds of mothers-to-be between 18 and 31 will undergo beauty treatments before birth day - half will have manicures or pedicures and one third will have spray tans and a blow wave.
