NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

'Ridiculous' dating app for people who went to private school slammed

By Alexis Carey
news.com.au·
15 Apr, 2018 12:26 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A new app exclusively for people who attended a private school has been slammed as "elitist", "classist" and "totally ridiculous". Photo / Instagram

A new app exclusively for people who attended a private school has been slammed as "elitist", "classist" and "totally ridiculous". Photo / Instagram

The world's first dating app for the privately-educated has launched — but its founder insists it has nothing to do with snobbery or social division.

The app, Toffee, launched earlier this week and is the brainchild of Londoner Lydia Davis.

It is strictly off-limits to anyone who attended a state school thanks to a "hybrid checking process" that uses "automated social media cross checks" and a "manual screening process" to make sure the great unwashed don't slip through the cracks, reports News.com.au.

But despite restricting membership to those from privileged backgrounds only, Ms Davis, 36, told The Mirror it was designed purely to help people find their soulmates.

"Toffee is just about helping people meet and fall in love. It's not supposed to be snobby or divisive. I just want to help people do their thing," she said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"It's just another niche dating app — there are lots of other dating apps for normal people.

"But there are also apps specifically targeted at smaller groups. There's one for finding a sugar daddy, one for Jewish daters."

She told the publication she expected the app to be controversial.

Advertisement
Advertise with NZME.
View this post on Instagram

We’re here to help you find the perfect match. Pop open a bottle of champagne and download Toffee to see what all the fuss is about (any excuse 🥂)

A post shared by Toffee Dating (@toffee.dating) on Mar 31, 2018 at 10:44am PDT

"Navigating the dating scene is really difficult, and it's proven that people want to meet like-minded people who share the same interests and values," Ms Davis said.

"I know it might bring about lots of feelings but it's not meant to offend anyone.

"Toffee is just a dating app for a group of people. We're not trying to be snobby."

But despite Ms Davis' assurances, Toffee has been slammed as "elitist", "classist" and "totally ridiculous" online, with one reviewer even labelling it a "classist hate crime".

Discover more

Lifestyle

Is your messy house ruining your sex life?

15 Apr 03:45 AM
Lifestyle

Are dating apps killing romance?

07 Jul 12:53 AM
View this post on Instagram

Is he locking in a second date, or is he suggesting Espresso Martinis? ☕️🍸

A post shared by Toffee Dating (@toffee.dating) on Mar 31, 2018 at 1:23pm PDT

Ms Davis, a professional matchmaker, is now in a relationship with an unnamed man from a "similar background" who was also privately educated — but she insisted she would have been open to dating someone from any background.

She also told The Mirror she would be happy if her potential future children married a commoner.

"I'm a total romantic and finding someone to fall in love with is so special. Everyone's preferences are different and that's what makes it exciting," Ms Davis said.

Toffee has an Instagram account and a Facebook page, and its bio states: "Toffee is the world's first dating app for people who were privately educated. We set it up because we know people from similar backgrounds are more likely to stick together."

Save

    Share this article

Latest from Lifestyle

Lifestyle

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

07 Jul 06:27 AM
Premium
Lifestyle

My weird week on a Government-prescribed ‘perfect diet’

07 Jul 06:00 AM
Premium
Lifestyle

What makes someone cool? These six traits it seems

07 Jul 01:08 AM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

No more crying in the kitchen: 'Tearless' onions launch in NZ - at a cost

07 Jul 06:27 AM

Tearless onions are now being grown in Auckland and sold nationwide.

Premium
My weird week on a Government-prescribed ‘perfect diet’

My weird week on a Government-prescribed ‘perfect diet’

07 Jul 06:00 AM
Premium
What makes someone cool? These six traits it seems

What makes someone cool? These six traits it seems

07 Jul 01:08 AM
Premium
I thought my stitch was from over-exercising. It turned out to be cancer

I thought my stitch was from over-exercising. It turned out to be cancer

07 Jul 12:25 AM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP