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Rich kids: Inside London's most fashionable family club

By Jessie Hewitson
The Times·
12 mins to read

Its annual membership costs five times more than Soho House. Fans include Victoria Beckham. And there's a waiting list, obviously. From music rooms and soft-play zones to celebrity parents, Jessie Hewitson and her four-year-old, Morgan, spend a day at Purple Dragon, the country's most fashionable 'family club.

A group of well-dressed women with expensively blow-dried hair are sipping champagne in a private members' club. So far, so Chelsea, except that it's 10.30am on a Saturday morning and the women are

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