There's now scientific proof that alcohol makes people feel happy.
Researchers at the Ernest Gallo Clinic and Research Centre at the University of California have found drinking alcohol leads to the release of endorphins in areas of the brain that produce feelings of pleasure and reward.
Lead author and clinical director at the Gallo Centre Jennifer Mitchell said the findings proved what scientists had long suspected.
"This is something we've speculated on for about 30 years, based on animal studies, but haven't observed in humans till now. It provides the first direct evidence of how alcohol makes people feel good."
Endorphins are small proteins, often produced naturally, with the ability to produce a feeling of wellbeing and pain relief.