Weaning babies from milk to self-service finger food, rather than the traditional spoon-fed puree, has become so popular that researchers are trying to prove whether it could help solve the obesity "epidemic".
Facebook and other websites have "baby-led weaning" pages packed with comments and questions from parents experimenting with serving their babies the likes of little sticks of cooked vegetables, meat and other adult foods that they can suck, chew and swallow.
"The evidence on whether it's good or bad is virtually non-existent," said Associate Professor Rachael Taylor, of Otago University at Dunedin.
"Health professionals, like in Plunket, are crying out for evidence. They have got a lot of parents asking whether they should put their baby on this sort of feeding regime."
Professor Taylor will tell an obesity conference in Auckland this week that the traditional approach of introducing solids - spoon-fed puree and later mash, then chopped foods - may lead to problems in learning when to stop eating, which are associated with obesity.