China is well known as the home of the rented boyfriends and rented bridesmaids, but now stand-in parents are offering their services, for when you just can't abide teachers – or lovers – meeting the real ones.
Offering stand-in help for anything from a tricky school parents' evening to that awkward first encounter between the new girlfriend and mum and dad, fake parents believe they can ward off potential social catastrophes – temporarily at least.
"Do you have a boyfriend or girlfriend who wants to meet your parents but you actually don't want them to meet?" asks one advert on the Chinese Internet.
The Global Times newspaper, which said the service is usually charged at 50 yuan (£5.60) an hour - spoke to a rent-a-parent who takes his "profession" very seriously indeed.
"I study psychology," the fake dad told the newspaper. "No matter how nasty your teacher gets, I won't get angry."